Every business that wants a fighting chance of survival needs a web presence, but simply being online is not enough if you want the Google gods to look favorably upon you.

You need a content strategy - and one that will effectively drive traffic to your website. To do this, you must apply both SEO and content marketing principles. But what is the difference between the two, and how do they work together to help your website achieve greatness?

People go online because they’re looking for answers. As a small business owner, you may very well have answers to some of these questions, but without an established online presence, how are we to know?

Enter the blog.